Dr. Marcus Collins⁠

Columnist Contributor at Fast Company

I study culture's influence on behavior and write about how it drives what people buy and do.

Experiences

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Dr. Marcus Collins⁠

Columnist Contributor at Fast Company

I study culture's influence on behavior and write about how it drives what people buy and do.

Experiences

Follow Dr. Collins for more...

Dr. Marcus Collins⁠

Columnist Contributor at Fast Company

I study culture's influence on behavior and write about how it drives what people buy and do.

Experiences

Follow Dr. Collins for more...

By using this service, you agree to the Terms of Service and Privacy Policy.

Dr. Marcus Collins⁠

About

Experiences

Clinical Associate Professor@University of Michigan - Stephen M. Ross School of BusinessTeach marketing, study how culture moves us

Show Co-Host@From The Culture PodcastCo-host a show rethinking how work works

AuthorWrote a bestseller on why culture moves us

Chief Strategy Officer@Wieden + KennedyShaped campaigns for McDonald's and Google

Doctor of Business Administration (DBA) in Marketing@Temple UniversityDid my doctorate on cultural contagion

Digital Strategy Lead@BeyoncéWent looking for fans, found the Beyhive

B.S.E. in Materials Science Engineering@University of MichiganStudied polymers, fell in love with major 7ths

Early lifeGrew up in Detroit dreaming of Boyz II Men

Follow Dr. Collins for more...

Dr. Marcus Collins⁠

About

Experiences

Clinical Associate Professor@University of Michigan - Stephen M. Ross School of BusinessTeach marketing, study how culture moves us

Show Co-Host@From The Culture PodcastCo-host a show rethinking how work works

AuthorWrote a bestseller on why culture moves us

Chief Strategy Officer@Wieden + KennedyShaped campaigns for McDonald's and Google

Doctor of Business Administration (DBA) in Marketing@Temple UniversityDid my doctorate on cultural contagion

Digital Strategy Lead@BeyoncéWent looking for fans, found the Beyhive

B.S.E. in Materials Science Engineering@University of MichiganStudied polymers, fell in love with major 7ths

Early lifeGrew up in Detroit dreaming of Boyz II Men

Follow Dr. Collins for more...

Dr. Marcus Collins⁠

About

Experiences

Clinical Associate Professor@University of Michigan - Stephen M. Ross School of BusinessTeach marketing, study how culture moves us

Show Co-Host@From The Culture PodcastCo-host a show rethinking how work works

AuthorWrote a bestseller on why culture moves us

Chief Strategy Officer@Wieden + KennedyShaped campaigns for McDonald's and Google

Doctor of Business Administration (DBA) in Marketing@Temple UniversityDid my doctorate on cultural contagion

Digital Strategy Lead@BeyoncéWent looking for fans, found the Beyhive

B.S.E. in Materials Science Engineering@University of MichiganStudied polymers, fell in love with major 7ths

Early lifeGrew up in Detroit dreaming of Boyz II Men

Follow Dr. Collins for more...