Dr. Koen Pauwels
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About
I research marketing return on investment and teach marketing.
Experiences
Distinguished Professor of Marketing and Associate Dean of Research
@
Northeastern University
Study the long-term payoff of marketing
Founder
@
Marketing Dynamics
Founded a conference still running at 20
Principal Research Scientist
@
Amazon Ads
Advised millions of Amazon sellers on ads
Third faculty member
@
Startup university in Istanbul
Helped grow a startup university to 8,000
Researcher
@
Inofec
Shifted ad budget for 14x the profit gain
Assistant Professor → Associate Professor
@
Tuck School of Business at Dartmouth
Taught branding with Kevin Keller, got tenure
Ph.D. in Marketing
@
UCLA Anderson School of Management
Left a Belgian job for a PhD at UCLA
Early life
Grew up in Belgium dreaming of exploring
Follow Dr. Pauwels for more...
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Website
Dr. Koen Pauwels
Share
About
I research marketing return on investment and teach marketing.
Experiences
Distinguished Professor of Marketing and Associate Dean of Research
@
Northeastern University
Study the long-term payoff of marketing
Founder
@
Marketing Dynamics
Founded a conference still running at 20
Principal Research Scientist
@
Amazon Ads
Advised millions of Amazon sellers on ads
Third faculty member
@
Startup university in Istanbul
Helped grow a startup university to 8,000
Researcher
@
Inofec
Shifted ad budget for 14x the profit gain
Assistant Professor → Associate Professor
@
Tuck School of Business at Dartmouth
Taught branding with Kevin Keller, got tenure
Ph.D. in Marketing
@
UCLA Anderson School of Management
Left a Belgian job for a PhD at UCLA
Early life
Grew up in Belgium dreaming of exploring
Follow Dr. Pauwels for more...
X
Website